ICAN-Northstowe research study: Incentives for alternatives to the car

Published: 05 October 2021

 ICAN-Northstowe research study

After residents move into Northstowe, travel incentives are offered by Smart Journeys and funded by the home developers to encourage residents to travel this way. These incentives include bus passes and equipment vouchers.

Financial incentives such as these have been used with some success to encourage other health behaviours such as quitting smoking, but these have been rarely studied with respect to travel behaviours, including the promotion of alternatives to the car. More scientific evidence about these is needed to guide policy and practice.

The Incentives for alternatives to the CAr iN Northstowe (ICAN-Northstowe) study aims to understand how people use the incentives and how they influence behaviour.

Adults over the age of 16 who live in Northstowe and have not claimed any travel incentives are able to take part in the study. By participating in the study you could be allocated to a group that receives additional travel benefits.

If you are eligible to take part, you will have received a letter through the post with details about the study and how to get involved on Monday 04 October 2021. This letter contains information about how to take part in the study.

For more information, please visit www.mrc-epid.cam.ac.uk/research/studies/ican-northstowe

The above text was kindly provided by: Dr Kate Ellis and Dr Jenna Panter, on behalf of the ICAN-Northstowe Research Team, University of Cambridge